Known for their traditional spring-based mattresses, Sealy needed to reach a broad US audience to introduce this new latex and memory foam mattress line that competes directly with Tempur-pedic.
The Flash and Rich Media Expanding banner ads were targeted primarily at style conscious, brand savvy, ageless and active females aged 25-54, with HHI over $100K, who are higher educated homeowners that value premium products. With a blend of site-specific sponsorships, behavioral targeting and social media/blog content targeting, our 27 million impressions netted a .5% CTR. The Rich Media interaction rate was an industry benchmark shattering 13.91%, and helped the campaign garner an average of 3 microsite page views per visit, with an average time on site of 2:26.
2011 Gold ADDY Award
2011 Best of Show ADDY Award