Blue Ocean Institute wanted to bring its Fish Phone TXT based application to the iPhone. Blue Ocean Institute's sustainability fish rating system has recently been popularized through a partnership with Whole Foods Market.
In partnership with Digital Apparatus, Scale developed an app to deliver BOI's data to iPhone users. The app highlights both the health of various ocean fish and shellfish and provides information for environmentally-conscious shoppers to select fish based on the relative sustainability of various fishing methods. This free app is supported by a sponsorship with Brancott Winery, which includes a wine pairing for many of the more sustainable and healthy fish found within the app.
