Pfizer "It Begins With Me" Mosaic

Challenge

After Pfizer's acquisition of Wyeth, they embarked on a public relations campaign to take internal and external focus off of the acquisition and instead highlight that Pfizer is made up of people. The "It Begins With Me" campaign focused on the efforts of individual scientists across the globe, showing how together they make up a great company working to make a difference in healthcare.

Solution

In partnership with Widmeyer Communications, Scale built a custom CMS-controlled Flash-based fully dynamic photo mosaic made up of tens of thousands of employee photos, highlighting content and video of a few hundred specific individuals.

Tactics

  • Flash Design and Development
  • Custom CMS Programming

Awards

2010 Best in Show; Gold W3 Awards

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