Springfield Town Center Development Website
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Challenge

Vornado Realty Trust purchased and manages Springfield Mall, a C-class shopping center. Vornado is planning to relaunch the mall as Springfield Town Center and needed a website to introduce the new town center to the surrounding community.

Solution

Scale created an informative site that effectively sharing Vornado's vision that the new town center will be more than just a shopping destination. The site's easy-to-use content management system helps facilitate weekly updates about the project to the community.

Awards

Scale's work on the Springfield Town Center website was selected as an Official Honoree of the 13th Annual Webby Awards in the Real Estate Category. This distinction is awarded to the top 15% of nearly 10,000 entries from all 50 states and over 60 countries.

Tactics

  • Competitive Analysis
  • Information Architecture
  • User Interface Diagrams
  • Website Design and Development
  • Content Management System