Challenge

ANGA needed to redesign the ThinkAboutIt site to offer a rich, profound experience for visitors interested in bridging the gap to alternative energy. The redesign needed to support the national ad campaign by more deeply engaging the over 1 million annual visitors in well-presented editorial content.

Solution

The site’s elegant layout uses large-format images and integrated video to bring attention to specific articles and a custom-built CMS system to facilitate easy updates. Compared to the old site, this redesign resulted in 3X longer visit duration, more than 2X the percentage of returning visitors, and an abandonment rate reduction from 85% to a mere 28%.

Tactics

  • Branding
  • Digital Strategy
  • Digital Design
  • Web Development
  • Custom-built CMS

Awards

2015 Silver W3 Award
2016 Gold ADDY Award
Communication Arts Webpick

view site archive