Washingtonian needed to boost holiday gift subscriptions to Washingtonian Magazine.
Scale recommended a home page take-over ad, along with 300x250 banner ads to promote holiday gift subscriptions. In addition, Scale proposed a sweepstakes as a motivator for giving gift subscriptions. Washingtonian gained 60% more gift subscriptions online compared to the previous year.
Scale's work on the Washingtonian Holiday Subscription Ad received a 2009 Gold ADDY.
